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In 1974, Peretti joined the team at Tiffany & Co., where she brought silver jewelry back to the house for the first time in a quarter of a century

Sexualized advertising campaigns were employed to convince consumers that they should pay more for a garment that had previously been a cheap staple of the American wardrobe, and Calvin Klein was at the forefront of this marketing revolution from the beginning, in her article on the icon Brooke Shields

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However, if people believed the dress was just shadowed in natural light, they thought it was gold and white